Aspects of the technology described herein can efficiently identify athletes that satisfy a user's performance profile as determined by a customized performance score. The athlete performance score can be calculated according to performance variables selected by a user and weights given to the performance variables by the user. The athlete performance score can be used to identify athletes that score well under the selected variables and weights. The variables can include known sports statistics, explicit physical characteristics, implicit performance estimators, and publicity trends across social media.
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