Method and survey server for generating predictive survey participation patterns using online profile data. Survey participation data are collected from a plurality of user devices. The survey participation data correspond to survey information received from users of the plurality of user devices in relation to the visiting of a specific website. Online profile data are collected for the plurality of user devices. The online profile data comprise at least one attribute representative of an online activity of the users of the plurality of user devices. The survey participation data and the online profile data are analyzed to generate predictive survey participation patterns for the specific website. Predicted survey participation data can be generated for a current user device in relation to the specific website, based on current online profile data received for the current user device and the predictive survey participation patterns.
展开▼
