Method and server 200 for generating predictive survey participation patterns using online profile data are disclosed. Survey participation data is collected 415 from a plurality of user devices 100. The survey participation data corresponds to survey information received from users of the plurality of user devices in relation to the visiting of a specific website 405. Online profile data 420, representative of online activity, is collected for the plurality of user devices. The survey participation data and the online profile data are analysed 420 to generate predictive survey participation patterns for the specific website, such as predicting a user experience, user intent or brand perception.
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