MARKETING OFFER PERSONALIZATION UTILIZATING DATA ANALYTICS OF SOCIAL MEDIA DATA

摘要

Embodiments of the invention provide for marketing offer generation utilizing data analytics of social media data. A method for marketing offer generation utilizing data analytics of social media data is provided. The method includes selecting in memory of a host computing system a target end user to receive an automatically generated marketing offer and loading into the memory, a marketing offer that includes each of a recommendation for a product or service, personalized text pertaining to the product or service, and a mode of delivery. The method also includes querying a social media Web site with an identity of the target end user for content associated with the target end user and retrieving the content from the social media Web site and augmenting the marketing offer with the content. Finally, the method includes transmitting the augmented marketing offer to the target end user utilizing the mode of delivery.