机译:检查奢侈品牌社交媒体营销对客户参与的影响:使用大数据分析和自然语言处理
Rowan Univ William G Rohrer Coll Business Dept Mkt & Business Informat Syst 201 Mullica Hill Rd Glassboro NJ 08028 USA;
Georgia Southern Univ Parker Coll Business Dept Mkt POB 8154 Statesboro GA 30450 USA;
Louisiana State Univ Dept Mkt EJ Ourso Coll Business 501 South Quad Dr Baton Rouge LA 70803 USA;
Big data; Luxury brand; Customer engagement; Social media; Twitter;