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AUTHENTICATING USERS FOR ACCURATE ONLINE AUDIENCE MEASUREMENT
AUTHENTICATING USERS FOR ACCURATE ONLINE AUDIENCE MEASUREMENT
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机译:授权用户进行准确的在线听觉测量
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摘要
Online entities oftentimes desire to ascertain information about their audience members. To determine information about audience members and their activities, online transactions including information about transactions performed by audience members are collected. One or more audience analysis processes are applied to the online transactions to determine the collection of online transactions performed by a given audience member. With an accurate assignment of online transaction to the audience member, the audience member and associated transactions may be classified as a legitimate or illegitimate.
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