Implementations herein relate to methods and devices for page jumps based on text hiding. A service terminal may tag a jump link using a target invisible string, embed codes corresponding to the target invisible string into codes of text of an original page such that the jump link is invisible when the related page is displayed by a client terminal. When the client terminal executes a page jump, the client terminal may determine a target carrier of the jump link based on the target invisible string in the original page. The service terminal may receive the target carrier and analyze the target carrier to obtain the hidden target jump link referred by the target carrier such that the client terminal may achieve the page jump using the target jump link while prevent the jump link from being copied, modified, and deleted.
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