A non-thermal equilibrium plasma ignition plug including a tubular metallic shell having an axial hole extending along an axial line, an insulator disposed in such a manner as to form a gap in cooperation with a wall surface of the axial hole at a forward end portion of the metallic shell, and a center electrode held at the center of the insulator, and generates nonequilibrium plasma in response to voltage applied thereto from a power supply. The insulator has a plurality of depressions or protrusions formed on a surface thereof which faces a discharge space therearound.
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