System and method of branding a device independent of device activation

摘要

A mobile device branded with a cellular service brand is disclosed. The system comprises a processor and a memory comprising user data and brand configuration data, wherein the brand configuration data brands the mobile device with the cellular service brand without activating cellular service. The system further comprises an activation application stored in the memory that, when executed by the processor activates cellular service on the mobile device with a network of the cellular service brand without deleting at least the user data.