Generating business insights using beacons on online social networks

摘要

In one embodiment, a method includes receiving, from beacons of a third-party content provider (e.g., a business), session information for users of an online social network. A mobile device of each user may have been in at least one wireless communication session with at least one beacon, and during the session the mobile device was proximate to the at least one beacon. The session information may include an identifier for each of the users, which may be used to access social-networking information for each user. A report of business insights may be generated based on aggregated social-networking information (e.g., demographics) and aggregated session information (e.g., average duration of sessions) of the users. For example, the report may include statistics regarding the business' clientele. User-specified permissions may delimit which information may be included in the report. The report may be sent to a third-party system for display.