Computer-implemented methods and systems are disclosed for making a recommending providing a post on a social media forum. One exemplary embodiment involves utilizing machine-learning techniques to produce a model capable of determining optimal post recommendations from various posting factors. The model may be produced from historical post information regarding various posts made by, for instance, marketers on a social media forum and corresponding community interest responses to the posts made by the community of users associated with the social media forum. The model may be provided to a recommendation engine.
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