System and methods for generating optimal post times for social networking sites

摘要

A system and methods are disclosed for determining the ideal times for a person, software client, or other entity to post a message to a social networking site. An ideal time is a time when the post will have a maximum impact, where impact is some measure of success as defined by the posting entity. To determine the ideal times, the posting patterns of individual users are aggregated in a weighted fashion, taking into consideration both the entity's desired impact and the likelihood that the user will be online and able to view the post within a specified time frame.