Method for serving an ad to a segment of advertisement in a web page and method for establishing a price floor and CPM for a segment of advertisement in a web page

摘要

Summary: "invention patent application of granular control to distribute advertisement online." The present invention relates to segments of the ad on a page of the network that are filled with advertisements that are served by a service provider operating between a user's computer and the editor at one end and several entities of service announcement on the other.The service provider implements a bidding process for the segment of the notice. The entity of the service announcement winner (DSP, ATD, advertiser, etc.) has its advertisement is distributed to the user's browser by service provider, where it is displayed in the web page.The floor and CPM for the segment of announcement is determined by the editor using data related to the user (demographic, geographic, socio-economic, etc.), the information in relation to the segment of announcement (e.g. location on the page), and relations with the editor (for exe Mplo to a DSP having a relationship with the editor can be offered and CPM lower).The service provider provides tools and information highly granular to the editor in order to create a CPM of floor suitable for the segment of the notice. 21087047v1