Cognitive relevance targeting in a social networking system

摘要

#$%^&*AU2017204022A120170706.pdf#####COGNITIVE RELEVANCE TARGETING IN A SOCIAL NETWORKING SYSTEM ABSTRACT OF THE DISCLOSURE A social networking system infers a user's present interests based on the user's recent actions and/or the recent actions of the user's connections in the social networking system. The social networking system also determines a set of concepts associated with each of a set of information items, such as advertisements. By matching the user's present interests with the concepts associated with the information items, the social networking system selects one or more of the information items that are likely to be of present interest to the user. The social networking system then presents the selected information items for display to the user, thereby providing information based on an inferred temporal relevance of that information to the user.2/6 Third Party Application 204 Ad Store User Device10 Ad Server Network 2230 Social Networking System 200 Action Log Social Graph Taxonomy 110 210 218 Action Interest Information tacto r Item Concept Fuzzy Matcher 120 Extractor 150 120 140 API Authentication Affinity 212 Manager Predictor 214 216 FIG. 2