A problem to be solved by the present invention is to provide an online shopping website support system which is capable of efficiently enlarging market channels by being able to easily recruit sales agents which have online shopping websites and effectively building enthusiasm on the part of said sales agents for making sales, and which is capable of simplifying online shopping website operation and management. Provided is an online shopping website support system 1, in which a server 11 at a center 10 comprises at least: a new sales agent establishment process, which provides to a new sales agent an online shopping website which has an identification code assigned thereto which is associated with an online shopping website of the sales agent 20 at which a new sales agent registration application has been made, and which carries out the establishment of the new sales agent by positioning the online shopping website of the new sales agent in a layer below the online shopping website of the sales agents 20 at which the registration application has been made; and a storage process which stores the new sales agent in association with the identification code which is assigned to the online shopping website.
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