SELECTING AUDIENCE MESSAGES FOR AN EVENT BASED ON AUDIENCE ANALYTICS

摘要

A method for selecting audience messages for an event based on audience analytics. A content management computing device determines a set of geographical regions viewing rights for an event were purchased, and in what quantity based on a first set of transaction data. The content management computing then receives a second set of transaction data associated with a set of consumers and generates one or more microsegment data sets based on the second set of transaction data. The microsegments are subdivided based on at least the set of geographical regions. The content management computing device then generates an audience profile based on the microsegment data sets. The content management computing device then receives a plurality of audience messages for the event, and selects one or more audience messages from the plurality of audience messages based on the audience profile.