CREATING AND MANAGING RECIPROCAL EMAIL NETWORKS IN LOCAL MARKETS

摘要

A method of (and software for) creating and managing reciprocal email networks in local markets comprising accessing a plurality of sources of customer contact information, each source associated with a discrete entity, associating the plurality of sources in an open or closed network, compiling geographic, demographic, and purchase behavior information for each customer, compiling capacity and proximity data for each discrete entity with respect to each customer, automatically generating a promotional campaign for an entity associated with the network directed to customers of other entities in the network using promotional structure, category affinity, audience size, frequency of contact, and type of network to select customers to receive data concerning the promotional campaign, and causing delivery of the data concerning the promotional campaign to the selected customers.