A method and device for automatically generating Internet advertising creatives, comprising: obtaining a plurality of different information elements to form a database; creating a plurality of advertisement templates having a preset size, each advertisement template comprising a plurality of regions, each region corresponding to one information field, and each information field corresponding to at least one information element; receiving a creative request, the creative request comprising the total number of creatives and a plurality of information elements, and each information element corresponding to one information field, and selecting an advertisement template corresponding to the creative request according to a preset algorithm; and determining whether an information field corresponding to any region in the advertisement template exists in the creative request. A customer can use the advertisement templates provided by the present method and device to automatically generate a plurality of corresponding advertising creatives without having any design capability, and can select the advertising creatives conveniently; the production is simple and convenient. The method and device are easy to use.
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