A digital advertising system for displaying and optimizing the revenue of at least one advertisement having bid and rating information comprises at least one display device, the at least one display device comprising a processor, a memory, and attributes of the at least one display device Receiving the bid and rating information associated with the at least one ad, and determining the placement of the at least one ad on the at least one display device using the profile and the bid and rating information And an exchange adapted to securely access the advertising platform and the at least one display device to manage the flow of data and control between the advertising platform and the at least one display device.
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