SYSTEM AND METHOD FOR BIDDING AUTOMATICALLY BASED ON SET RULE IN KEYWORD ADVERTISEMENT AND BIDDING MANAGEMENT SERVER

摘要

The present invention relates to a method of automatic bidding in a keyword advertisement based on a setting rule, the method comprising: determining whether a set automatic bidding cycle arrives; Determining, when the automatic bidding cycle arrives, preset previous period ranking data for the keyword in the media data collected from the media server providing the keyword advertisement for each keyword; And performing automatic bidding at a bid corresponding to a preset target ranking based on the previously determined previous period ranking data.;