SYSTEM AND METHOD FOR BIDDING AUTOMATICALLY BASED ON SCORE OF KEYWORD GROUP IN KEYWORD ADVERTISEMENT AND BIDDING MANAGEMENT SERVER

摘要

The present invention relates to a method of automatic bidding in a keyword advertisement based on a keyword score, the method comprising the steps of: determining whether a set automatic bidding cycle arrives; Calculating a score for each keyword according to a preset method for at least one keyword when the automatic bidding cycle arrives; Calculating, in the agent server, a group score for each keyword cluster by combining the plurality of keywords; Selecting, in the agent server, a keyword combination that minimizes the calculated group score for each keyword cluster; Determining, at the agent server, a bid for each keyword in the selected keyword combination based on information received from the media server and the user terminal; And performing automatic bidding on the calculated real-time bid price.