DATA CONVERGENCE ANALYZING METHOD AND APPARATUS FOR COMPREHENDING USER'S OPINIONPROPENSITY IN SOCIAL MEDIA

摘要

The present invention relates to a data fusion complex analysis method and apparatus for grasping user opinion tendency on social media, and the disclosed data analysis method includes: a step of grasping reaction relation information between users on a social media; And analyzing the reaction relation information between the selected influential person and the specific user based on the opinion inclinations of the specific users, thereby inferring the opinion tendency of the specific user on the specific issues. The present invention enables accurate analysis of social data and analysis of users who do not actively submit their opinions on the social network. Therefore, it is possible to overcome the limitations of the conventional analysis method using natural language processing techniques of opinion mining or emotional analysis, and to judge opinion propensity of people when applied in combination with Opinion Mining of existing natural language processing There is an advantage that a more accurate result can be obtained.