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SYSTEMS AND METHODS FOR PERFORMANCE DRIVEN DYNAMIC GEO-FENCE BASED TARGETING
SYSTEMS AND METHODS FOR PERFORMANCE DRIVEN DYNAMIC GEO-FENCE BASED TARGETING
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机译:基于性能驱动的动态地理围栏的目标定位系统和方法
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摘要
System and methods for running a location-based information campaign (campaign) select one or more first geo-blocks to form a first geo-fence from a plurality of geo-blocks each corresponding to a geographical region having at least one border defined by a real-world object and overlapping substantially with a targeted region associated with the location-based information campaign, and process information requests with respect to the first geo-fence. Each of the one or more first geo-blocks is associated with a respective performance score above a first threshold. The system and methods further monitor a pacing status associated with the campaign, and in response to a pacing goal associated with the campaign not being met, define a second geo-fence for the campaign, the second geo-fence including the one or more first geo-blocks and one or more second geo-blocks each associated with a respective performance score above a second threshold that is below the first threshold.
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