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SYSTEM AND METHOD FOR ENABLING EFFICIENT DIGITAL MARKETING ON PORTABLE WIRELESS DEVICES FOR PARTIES WITH LOW CAPABILITIES
SYSTEM AND METHOD FOR ENABLING EFFICIENT DIGITAL MARKETING ON PORTABLE WIRELESS DEVICES FOR PARTIES WITH LOW CAPABILITIES
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机译:为低能力的参与者在便携式无线设备上启用有效的数字营销的系统和方法
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摘要
A system and method are provided for managing digital marketing to a multiplicity of consumers by way of portable wireless digital devices. The system comprises a simplified human-device interface stored on the portable wireless digital devices. An instrumentation subsystem collects interaction and behavioral data from the simplified human-device interface. A campaign management subsystem permits digital marketing content to be made available and the display of content options to be defined to operate in a controlled way. An analytics subsystem processes the interaction and behavioral data in accordance with a knowledge the states of each of the consumers to permit controlling marketing content and promotions to the consumer. A display subsystem stored on the portable wireless digital device controls the display of marketing content and promotions at specific locations within the human-device interface. A reporting subsystem reports on the display, response, and financial performance of the marketing content and promotions.
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