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Unified marketplace for advertisements and content in an online system
Unified marketplace for advertisements and content in an online system
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机译:在线系统中广告和内容的统一市场
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摘要
A server system of an online information system displays advertising items and content items retrieved from storage devices as a stream viewable by a user on a user device. The advertisement items and the content items are ordered in the stream by a ranking score computed for each of the advertisement items and each of the content items. The server system transmits a web page including the stream to a user device over a network. In this manner, advertising items and content items compete in a unified marketplace for inclusion in the stream for viewing by the end user.
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