A motion analysis apparatus includes an action detection portion that detects a first action performed in correlation with a hit ball direction after a subject hits a ball using measured data which is measured by a sensor unit attached to at least one of golf club and the subject, a hit ball information generation portion that specifies a hit ball direction according to the first action so as to generate hit ball information including the hit ball direction, a motion analysis portion that analyzes motion in which the subject has hit the ball, so as to generate motion analysis information, and a storage processing portion that stores the motion analysis information and the hit ball information in correlation with each other.
展开▼