Methods, apparatuses, systems, and computer-readable media for integrating sensation functionalities into social networking services and/or applications are presented. According to one or more aspects, a computing device may receive a status update associated with a social networking service, and the status update may include haptic data. Subsequently, the computing device may cause haptic feedback to be provided to at least one user of the social networking service, based at least in part on the haptic data and the at least one user's relationship with a sender of the status update within the social networking service. In at least one arrangement, first haptic feedback is provided to the user if the user is within a first group of users, and second haptic feedback different from the first haptic feedback is provided to the user if the user is within a second group of users different from the first group of users.
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