Systems and methods for facilitating users to create multi-faceted social media objects (e.g., text, images, videos, etc.) with one public facing front side and multiple secondary facets that have optional privacy controls are provided. Users can scroll down a feed and perform gestures on each social media object to transition them to flipsides to view optionally private content in an intuitive manner. Graphical animations for transitioning from the front side of the social media object to the secondary facets can be simultaneously viewed within the feed interface. This enables a user to create a publicly visible social media object and essentially hide a message on the flipside(s) for selected other users to access. The hidden message may be contextual to the public side.
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