A system, an apparatus, a device, a method, and computer readable medium are disclosed. In an example, a server may be configured at least to perform identifying a consumer associated with a device, generating a consumer vector comprising a consumer interest score for each of a plurality of items, generating a second vector, selecting a subset of the plurality of items, and adjusting at least two visual attributes of each item in the subset for display in a graphical user interface based on the consumer vector and the second vector.
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