Measuring the True Impact of an Ad, Commercial or FSI Coupon

摘要

A system for pre-testing advertisements commercials and coupons to determine their impact is on respondents. The system improves upon current existing forms of advertisement which are often inaccurate regarding users' true interests, and which do not make a respondent follow through with his or her answers, making it difficult to know if his or her answers are accurate. In the system, respondents are compelled to spend their free time reading further if they have real interest in the advertisement, and/or or to give information such as their email address or home address to get further information. This type of pre-testing allows a more accurate determination of whether respondents are truly interested in the goods or services in the advertisements that they are shown.