CUSTOMER SEGMENTATION VIA CONSENSUS CLUSTERING

摘要

The customer segmentation system includes a basic partition constructor to generate basic partitions of customers in an original feature space. Further, a partition space transformer in the customer segmentation system transforms the original feature space to an augmented partition space based on membership information of the customers into the basic partitions. Subsequently, a consensus clustering builder in the customer segmentation system determines consensus-based partitions of the customers in the augmented partition space. As such, robust and high-quality partitions for customer segmentation are achieved in the customer segmentation system.