PRODUCT INFORMATION MANAGEMENT APPARATUS, PRODUCT INFORMATION MANAGEMENT SYSTEM, PRODUCT INFORMATION MANAGEMENT METHOD, AND PROGRAM

摘要

A product information management apparatus includes a product specifying unit that specifies a product that was approached by a user in an actual store; an association unit that generates association information, which is information associating the product specified by the product specifying unit with the user or related information relating to the information associating the product with the user; and a recording unit that records the association information in a memory unit so as to be able to be viewed by the user.