Disclosed systems and methods generate user-session representation vectors from data generated by user interactions with online services. A transformation application executing on a computing device receives interaction data, which is generated by user devices interacting with an online service. The transformation application separates the interaction data into session datasets. The transformation involves normalizing the session datasets by modifying the rows within each session dataset by removing event identifiers and time stamps. The application transforms each normalized session dataset into a respective user-session representation vector. The application outputs the user-session representation vectors.
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