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DYNAMIC STATE-SPACE MODELING BASED ON CONTEXTUAL AND BEHAVIORAL FACTORS
DYNAMIC STATE-SPACE MODELING BASED ON CONTEXTUAL AND BEHAVIORAL FACTORS
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机译:基于上下文和行为因素的动态状态空间建模
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摘要
Subject innovations are directed towards a churn model using dynamic state-space modeling to determine churn risks for each active subscriber of a service provider having exhibited a precise sequence of behaviors. The churn model identifies complex behavioral patterns that are consistent with those of subscribers who have churned in a defined past, allowing for a personalized determination of churn risk. The churn model may also use static contextual data to assist in refinement of the churn model through identification of subscriber segments. A churn index is produced that may be used by an automated contextual marketing model to refine decision making for selectively marketing to a subscriber based, in part, on that individual subscriber's churn risk.
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