IDENTIFYING AND CUSTOMIZING DISCOVERY OF OFFERS BASED ON SOCIAL NETWORKING SYSTEM INFORMATION

摘要

The present disclosure is directed toward systems and methods for identifying and providing offers to social networking system users. For example, systems and methods described herein determine various characteristics associated with a social networking system user and identify offers available via the social networking system that are relevant to the social networking system user. In at least one embodiment, systems and methods described herein generate a discovery space that includes the identified offers in a ranked order such that the social networking system user can easily browse the offers tailored to the user's interests.