An online 24/7 virtual coaching platform is provided. The coaching platform includes remotely coupling a plurality of coaches to a computer; providing a database for the computer, wherein the computer is adapted to retrievably store a credential of each of the plurality of coaches, wherein the computer is adapted to identify an availability of each of the plurality of coaches; providing a preference selection functionality for the computer, wherein the computer is adapted to prompt a user for a selection from a plurality of market segments, wherein the plurality of market segments includes a list of coaching areas and a list of expertise levels; and in response to receiving the selection, determining at the computer an associated coach from the plurality of coaches based in part on the selection and the credential of the associated coach.
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