Creating Meta-Descriptors of Marketing Messages to Facilitate In Delivery Performance Analysis, Delivery Performance Prediction and Offer Selection

摘要

Various embodiments are directed to assigning offers to marketing deliveries utilizing new features to describe offers in the marketing deliveries. Marketing deliveries can be described at a finer level to thus enhance the effectiveness of building and conducting marketing campaigns. The approaches facilitate matching content to recipients, predicting content performance, and measuring content performance after dispatching a marketing delivery.