Provided is a flying type in-store advertising system which advertises to many customers dispersed to respective counters while flying above an in-store passage for a commodity, an event or the like. In a flying type in-store advertising system of allowing an unmanned aircraft 11 displaying an in-store advertisement to fly in accordance with flight route data of an in-store passage, which is sent from a flight control terminal 12, the unmanned aircraft 11 has an aircraft side communication means 26 and an aircraft flight means 27 for allowing the unmanned aircraft 11 to fly in accordance with the flight route data, and the flight control terminal has a flight route setting means 35, a storage means 36 for storing the flight route data, a terminal side communication means 37 and a terminal side control means 42. 展开▼