SYSTEMS AND METHODS FOR ARRANGING PARTICIPANT INTERVIEW CLIPS FOR ETHNOGRAPHIC RESEARCH

摘要

Systems and methods for arranging participant interview clips for conducting ethnographic research. Video clips and photographs of interviews of participants in a market research study are stored in a database. Each item stored in the database is tagged with an interpretive tag indicative of an observed behavioral, attitudinal, or emotive characteristic of the participant. A user searches the database for tags or search terms of interest, and selects clips from the search results for inclusion in a perspective, which is a collection of selected clips and their associated tags and comments from multiple users who collaborate to determine which clips to include in the perspective. The process of creating a perspective is iterative and collaborative, in which the database can be mined and re-mined using different search strategies by multiple users, who provide their comments on selected clips to form a perspective that can be used for product innovation.