A system has a computerized server connected to a network and having a processor, a data repository coupled to the processor, and software (SW) executing on the processor from a non-transitory medium. The software enables a player operating a computerized appliance connected to the network to log in to a site hosted on the server, the site providing video games and other places to which the player may navigate, enables the player to purchase virtual currency spendable in games the player may enter to play and at other places the player may select to navigate, credits the player with Points in a pre-established ratio to virtual currency spent by the player while logged in to the site, and accounts for points accredited to the player and other players, and displaying on the site Point totals for at least players having the greatest number of Points.
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