SYSTEMS AND METHODS FOR SOCIAL MEDIA INFLUENCE BASED REWARDS

摘要

Systems and methods are disclosed for providing social-media influence based rewards to a customer. The systems and methods may provide incentives to customers of financial-service providers based on their influence in social media. A level of social-media influence may be determined for the customer by gathering data regarding the customer's social network profiles. Based on the level of social-media influence, an amount of rewards may be provided for business transactions initiated by the customer.