Dynamic group formation for electronically collaborative group events

摘要

Member profiles, for the participants of a social networking service and their relationship information with other participants and activity history data, are received. A plurality of groups is generated that include one or more participants. A set of parameters for a collaborative shopping event is received. At least one group is adjusted based upon the set of parameters. The participants of the at least one group are sent an invitation to join the collaborative shopping event. The collaborated shopping event is linked to a cyber shopping service. The at least one group is scored based upon participation of participants in the collaborative shopping event. The participants in the collaborative shopping event are modified based upon the score.