0065 A system for generating an optimum price for a plurality of commodities is provided. The system includes an insight module configured to enumerate a plurality of components that contribute to the pricing model. The insight module comprises of a need state discovery module, a demand learning module and a prediction module. The need state discovery module is configured to identify a subset of the one and more commodities with a plurality of features. The demand learning module is configured to generate a demand sensitivity for the subset plurality of commodities and the prediction module is configured to generate a demand forecast for the subset plurality of commodities. The system includes a simulation optimizer configured to generate a plurality of pricing models for each commodity in the subset. Each pricing model is computed based on a unique combination of price attributes. Furthermore, the system also includes a price module configured to select an optimum pricing model from the plurality of pricing models.
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