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SYSTEM AND METHOD FOR SELECTING CONTENT FOR A DEVICE BASED ON THE PROBABILITY THAT DEVICES ARE LINKED
SYSTEM AND METHOD FOR SELECTING CONTENT FOR A DEVICE BASED ON THE PROBABILITY THAT DEVICES ARE LINKED
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机译:基于被链接的概率为设备选择内容的系统和方法
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摘要
(EN)The present disclosure is directed to associating computing devices with each other based on computer network activity for selection of content items as part of an online content item placement campaign. A first linking factor is identified based on a connection between a first device and the computer network via a first IP address during a first time period, and based on a connection between a second device and the computer network via the first IP address during the first time period. A number of devices that connect with the computer network via the first IP address is determined. A positive match probability is generated. A second and third linking factors are monitored. A negative match probability is determined based on the second and third linking factors. The first device is linked with the second device based on the positive and negative match probabilities.
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