SYSTEM FOR OFFERING PERSONALIZED GOODS AND / OR SERVICES IN PUBLIC INNER ENCLOSURES THROUGH PERSONAL USER TERMINALS AND METHOD FOR SUCH SYSTEM

摘要

System (1) for offering personalized goods and / or services in public indoor areas (2) through personal user terminals (3), comprising: a first indoor geolocation subsystem (4), a plurality of terminals (3) portable user personnel, in which an application runs for the reception of requests from the first indoor geolocation subsystem (4), and the transmission of response messages thereto; a second subsystem (5) of massive data for storage and processing of patterns and trends of large amounts of data, a third subsystem (6) of business intelligence, to implement the analysis strategies of user preference data existing in the environment of the enclosure (2), intercommunication networks (8) between the first subsystem (4), second subsystem (5) and / or third subsystem (6), and communication means (20).