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SYNTHESIZING MESSAGING USING CONTEXT PROVIDED BY CONSUMERS

机译:使用消费者提供的上下文来合成消息

摘要

The present invention provides a computer network implementable integration of promoted information with non-promoted content before a consumer interaction with the network, such that when the consumer interacts with the network, a consumer information interacts with this integrated content and delivers a message to the consumer such that the consumer visualizes this message as part of consumer experience without distracting from the network interaction task at hand. The integration is facilitated by semantic analysis and synthesis to naturally position the promoted content as close to the consumer interaction tasks as possible at that instant. This approach displaces the current practise of matching message to media placement while further enabling a promoter to evaluate and respond to feedback data depicting the efficacy of the sponsor message. The network in question is any computer network such as the Internet or intranet.
机译:本发明提供了一种计算机网络可实现的,在消费者与网络交互之前将促销信息与非促销内容进行集成,使得当消费者与网络交互时,消费者信息与该集成内容进行交互并将消息传递给消费者。这样,消费者可以将此消息可视化为消费者体验的一部分,而不会分散手头的网络交互任务。语义分析和合成可促进集成,从而自然地将促销内容定位在该时刻尽可能接近消费者交互任务的位置。这种方法取代了将消息与媒体放置相匹配的当前做法,同时进一步使发起人能够评估和响应描述赞助者消息效力的反馈数据。所讨论的网络是任何计算机网络,例如Internet或Intranet。

著录项

  • 公开/公告号CA2774075C

    专利类型

  • 公开/公告日2018-02-27

    原文格式PDF

  • 申请/专利权人 PRIMAL FUSION INC.;

    申请/专利号CA20102774075

  • 发明设计人 SWEENEY PETER;

    申请日2010-09-08

  • 分类号H04L12/16;G06Q30/02;G06F16/95;G06F17;

  • 国家 CA

  • 入库时间 2022-08-21 12:48:13

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