METHOD FOR PUSHING BOOK ACCORDING TO CARD SHOPPING, AND PUSHING SYSTEM

摘要

A method for pushing a book according to card shopping, and a pushing system, which fall within the field of the Internet. The method comprises: recording a type tag matching a commodity, and recording a type tag matching a book, and a matching relationship between a commodity type tag and a book type tag (S100); detecting a card consumption commodity record of a user, and uploading the card consumption commodity record to a cloud (S101); making statistics on type tags matching commodities, the occurrence frequency thereof ranking in the top three, in the card consumption commodity record of the user (S102); and pushing, to the user, books matching the type tags matching the commodities ranked in the top three (S103). By means of making statistics on a card swiping record of a user, analysing a user preference and pushing a book according to the user preference, book recommendation is performed according to a consumption behaviour of a user, and at the same time, the user can learn more relevant knowledge about the purchased commodity.