METHOD AND SERVER FOR PUSHING INFORMATION ACCORDING TO USER DEMAND RECKONED BASED ON JOURNEY OF USER

摘要

The present invention relates to the field of communications, and in particular, to a method and a server for pushing information according to a user demand reckoned based on a journey of a user. The present invention can reckon a current user demand of a user on the basis of a journey of the user, and push information related to the user demand according to the user demand, thereby increasing the probability of a user's need for the pushed information and improving user experience. The method comprises: a server classifying target addresses of a user within a preset period of time on the basis of a navigation service and obtaining a total quantity of each type of target addresses; obtaining a current user demand of the user according to the type of target addresses having the largest total quantity within the preset period of time; and sending push information corresponding to the current user demand of the user to a vehicle-mounted terminal corresponding to the user.