A low drag outdoor media façade display for mounting on a structure susceptible to instability when exposed to strong winds, having an array of radiating elements thinly dispersed about the façade area, held by an array of thin suspension elements, the elements are spaced apart leaving gaps, such that the total surface area of the elements is smaller than the total area of the façade display. A tilting mechanism, active or passive, is operational for tilting the façade display or at least one element thereof. The passive mechanism allows free tilt in response to wind blow, and the elements may include tails. The active mechanism is operational for altering wind load drag profile of the façade display to accommodate wind conditions. The display may be inflatable or collapsible sail-like. A display featuring a liquid spray curtain for refracting or reflecting light projections is a further measure for reducing wind load.
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