METHOD OF TRACKING AND QUANTIFYING THE OFFLINE ADVERTISING EFFICIENCY BY PROVIDING THE POSSIBILITY TO HAVE A 'CLICK OFFLINE' INTERACTION WITH IT, USING SPECIFIC VISUAL IDENTIFICATION ELEMENTS AND APPLICATIONS INSTALLED ON MOBILE DEVICES.

摘要

The invention details the method of quantifying the efficiency of offline advertising through the interaction of the user with elements in the offline environment, similar to the interaction in the online environment, very useful for the advertising industry. This quantification method is defined as the succession of the following actions: the user sees an advertising element and a sign of the possibility to interact, and by the means of an application installed on his mobile device or any type of intelligent mobile terminal, interacts with this sign; the results of this interaction are: gathering statistics on the effectiveness of an advertising and offering an incentive to encourage the interaction of the user.